While there’s no truth filter on sites like Facebook, and there is certainly some amount of self-promotion and exaggeration, having your circle of friends visit your page can keep you pretty honest, which means by and large, your social network version of you is relatively close to the real thing – at least that’s what the studies show. Conversations, observations and interactions on social networking sites may be more casual and low risk, relieved of the pressure and anticipation of a potential date (or rejection for a potential date) that shadow every picture, message and response on dating sites.
“In part, social networking sites provide a low risk, high reward place to meet people,” says Hall.
“It’s a good place to do some investigating and a good place to learn about people that doesn’t carry the self-presentational weight of creating an online dating profile.” The fact that most of the marriages were among African-Americans could reflect the fact that at the time the data were collected, between 20, African-Americans and Latinos were over-represented on social networking sites compared to their proportions in the general population.
For these groups, he says, such sites may have been a way to expand their already close-knit network of friends to include others like them, but not yet part of their local connections.
Of course, the data may also reflect more early social networking behavior than the way that people use the sites today.