And for those who judge breakthroughs in online dating insignificant in the annals of scientific discovery, even Carl Sagan knows that “For small creatures such as we the vastness is bearable only through love.”Men are simple creatures, the science suggests, so obvious screen names are the most effective.
Men gravitate towards positive handles—this isn’t the place for self-deprecation—that intimate the person on the other side of the screen is sexy (stuff like “Blondie” and “Cutie”).
Meanwhile, women prefer a screen name that makes its owner sounds smart (“Made Up Of Star Stuff,” perhaps? Interestingly enough, the letters that make up your screen name may be even more important than the words they form.
Several measures of success, like educational achievement and income, are associated with names that start earlier in the alphabet, according to the study.
And tipping the scale ever-so-slightly on the creepy side, similarity breeds affection, so a user named “Hot4YOU” would be more likely to respond to someone with the related handle “Burning4YOU”.