Drawing from my experiences in researching, carrying out, and teaching campaigns, I will give you an overview of the campaign process.
Have you ever wondered why some videos go viral while others flop or how some companies have successfully leveraged Facebook and Twitter to reach out to their customers and clients?
How are some companies able to effectively navigate the world of social media and build thriving online communities while others flounder, crash and burn?
Just how familiar are you with a marketing communication campaign?
Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs.
This course is designed to introduce you to the field of integrated marketing communications (IMC) and aims to increase your understanding of important issues in planning and evaluating marketing communications strategies and executions.
Learn how to develop, manage and protect a company’s online reputation through social media including Facebook and Twitter.
What does a Public Relations practitioner do and what is the role of Public Relations in a technologically-connected global landscape?